Working on the King’s College Promotional Campaign was an incredible experience that allowed me to showcase my expertise in Visual Ads Production, Motion Animation, Marketing & Branding, and Digital Design.

From producing commercial video ads to developing compelling content for ATL (Above The Line) and BTL (Below The Line) campaigns, the primary goal was to attract young students to enroll in King’s A-Level courses. This involved creating engaging ad copies and developing a comprehensive marketing strategy to generate leads and drive admissions.

The campaign not only focused on visually appealing advertisements but also emphasized a strategic approach to branding and outreach. By combining creative digital designs with targeted marketing tactics, we successfully crafted a campaign that resonated with the youth, ultimately leading to increased interest and admissions for King’s A-Levels.

This project was a valuable learning experience, allowing me to refine my skills in creating impactful marketing campaigns that effectively convert leads into sales.